Don’t create what you *think* people want to hear, create what *you* want *to say. Don’t fall into the trap of creating for other people's approval. You’ll be on that hamster wheel forever, searching for instant gratification and validation from others.

Good writing takes you where you want to go. It’s a cornerstone of personal branding. The best formula to follow is, “Share what you know online, over and over again.” This practice attracts an audience of like-minded individuals; the people who will later become your followers, clients, and customers.

It can be hard to know what to post. Creators spend a good portion of their days thinking about what to post. The answer almost never reveals itself clearly. And here’s when it gets even harder: when you post something you feel generally neutral about, and it goes viral.

Who is the right kind of person for PBA? I thought I would set the record straight. Personal Brand Accelerator is for you, the person with a story they want to share with the world, the person who upholds values like honesty and authenticity, the person who has a desire to be intentional with how they present themselves online. These are the top 10 qualities that reveal whether or not you’re a good fit for Personal Brand Accelerator, let’s do it.

I know the look all too well. The feeling of overwhelmingness is written all over my students’ faces when they tell me their frustrations with social media. I empathize with them. It is exhausting to build one’s personal brand. So how does one take an intentional break from social media while still remaining aligned with the goals they have for their personal brand? Take it from someone who knows.